We’re Here for the Pets We Love—
Helping Them Stay Healthy, Happy, and by Your Side for Years to Come!

We live for the tail wags, nose boops and playful paws.

We’re pet parents just like you, and we know the smallest moments are what create memories that last a lifetime. We’re here to help your pet enjoy as many small moment sand big milestones as possible (without the constant worry about their health!).
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We promise to love your pets as much as you do and provide all the support you need to be the best pet parent you can be!

...over half of the cases that came into the ER could have been prevented.”

our story

“I founded Vetted because, as a pet parent myself, I know how overwhelming and stressful it can be to care for our furry companions. My French Bulldog, Shor, was constantly sick—vomiting, losing weight, and lethargic—and I couldn’t find a vet who could explain why. After spending a small fortune on online tests and hours searching for answers, I discovered that Shor’s issues were due to allergies, something Frenchies are prone to. Simply reducing the primary protein in his diet made a world of difference.

That experience left me wondering—what else didn’t I know about Shor? How could I help him live his healthiest and happiest life? I realized that so many of these challenges could be prevented with the right care and support.

So, I turned my frustration and curiosity into action. I spent time with veterinarians who shared that over half of ER visits could have been avoided with proactive, preventative care. That’s when I decided to create Vetted: a new and better way to care for pets, focused on catching the little things early before they become big problems.

In 2022, I opened the first Vetted Pet Health Clinic to give pets and their parents the tools and guidance they need year-round. Veterinary care has been around since the 1700s, and was designed to treat sick animals. At Vetted, we’re changing the narrative by focusing on preventative measures that help pets live longer, happier lives.”

- Maya Shaposhnik Cadena, Founder & CEO

Meet the pet-obsessed team behind Vetted

Maya
Maya
Founder & CEO
Katie
Katie
Chief of Staff
Kimmy - SVP of Marketing
Kimmy
SVP of Marketing
Melissa Business Operations Manager
Melissa
Business Operations Manager
Lia Kelley Marketing Manager
Lia
Marketing Manager
Maya
Founder & CEO
What’s the best part about your work at Vetted?

Seeing messages from pet parents about how they changed their daily routines to incorporate preventative health measures for their pets makes my heart full. Pet parents feel so accomplished and proud, and trust me - everyone at Vetted does too! We know what an impact they are having on their little ones and how much their pets will benefit from teeth brushing, supplements, preventative care tasks done at their local vets office, and more!

How did you get to where you are today?

I always loved entrepreneurship. I love filling gaps. I am fueled when someone says “it is not possible” because I feel like I have an opportunity to bring impact in an area that people have already given up on. 

As a pet parent to Shor, my French Bulldog, I wanted to ensure that I was doing everything to the best of my abilities so he could live his healthiest and happiest life alongside me. That's when I started to ask Veterinarians what they are doing for their pets. I realized that the gold standard of care exists and Veterinarians could help guide us on what that standard is. With education and support other pet parents could give that standard of care and therefore impact the lives of their pets for the better. That’s how I decided that preventative health for pet parents would be my mission. 

What do you do for fun?

I love hosting Shabbat dinners at my home with my husband, Frenchie, and our dear family and friends. Cooking and baking delicious challah bread for Shabbat dinners, warms my heart for the entire week.

Katie
chief of staff
What’s the best part about your work at Vetted?

I absolutely love getting to work in the world of pets and pet parents, all day long! Whether it’s chatting with partners about ways to bring Vetted to more pet parents, or talking directly with pet parents about ways Vetted can help them in their pet parenthood journey, I really love it all. Staring at cute photos of cats and dogs all day is pretty great as well. :)

How did you get to where you are today?

My background is in Customer Service and Experience, where I started out working on teams and eventually had the opportunity to lead various teams. I’ve been able to work in a wide variety of industries- ranging from accounting firms, bakeries, manufacturing, and even fabricare/dry cleaning! I love solving problems for customers and working with individuals and teams to create a fantastic product everyone can be proud of.

What do you do for fun?

For fun, I love baking, especially cookies, but I enjoy making all kinds of sweet treats! It’s a great way to unwind and share something delicious with my family. I also cherish our family walks with my husband, kids, and our dog, Melvin—it’s a perfect way to relax and spend quality time outdoors together.

Kimmy Woodworth
SVP of Marketing
What’s the best part about your work at Vetted?

The best part of working at Vetted is being surrounded by an amazing team that's always open to hearing new ideas and trying out even the wildest creative projects. Every day is different, and we're all focused on creating the best experience for our customers. Plus, getting to see adorable pet photos with their parents is always a fun bonus!

How did you get to where you are today?

My background is in Growth Marketing for B2B and B2C in animal healthcare and technology. I've had incredible opportunities to help businesses grow their customer base and expand their reach. At the heart of my expertise is building campaigns that amplify brands and drive meaningful results.

What do you do for fun?

I love reading and baking desserts! I also enjoy fostering dogs with local rescues, which gives my family the fun and joy of having lots of furry "step-children."

Melissa Preston
Business Operations Manager
What’s the best part about your work at Vetted?

The best part about my work at Vetted is definitely the chance to combine my passion for animals with the excitement of building something new. Every day, I get to contribute to a mission that genuinely makes a difference in the lives of pets and their parents. Plus, collaborating with a team that shares the same love for animals adds an extra layer of joy to the work!

How did you get to where you are today?

Straight out of college I was a high school science teacher, then I did a 20 year stint in Silicon Valley High Tech. Vetted appealed to my animal loving nature and my desire to constantly be learning something new.

What do you do for fun?

My dog Papa and I love exploring the outdoors on hikes. I also quilt. And I am the number one fan at my God-Childrens sporting events.

Lia Kelley
Marketing Manager
What’s the best part about your work at Vetted?

The best part of my work at Vetted is being part of an incredible team that strongly believes in the Vetted mission and genuinely cares about one another. It’s not always easy to find your people, but here at Vetted, everyone is encouraged to show up as their unique selves, creating a comfortably diverse environment where ideas flow freely, and inspired action leads the way. The icing on the cake is knowing we’re making a difference in the lives of the pets and pet parents who come through our doors.

How did you get to where you are today?

When I was a little girl, I wanted to be a veterinarian (or a mermaid... but that didn’t seem like a realistic option). I worked in-clinic throughout high school and college to learn the ropes but ultimately decided that studying business communication was more aligned with my path. I accidentally landed a marketing role right out of college at an animal health company, and the rest is history! Throughout my career, I’ve continued to help craft stories, support veterinary hospitals, and lead meaningful campaigns that bring pets and vets together.

What do you do for fun?

I’m a self-proclaimed thrifting queen—whether it’s one-of-a-kind fashion or vintage home goods, I can’t resist a good deal on funky finds. I also love cooking, journaling, practicing Reiki, and picnicking at pioneer cemeteries, bringing a touch of life back by reading aloud or playing old-timey music and honoring the past. But what brings me the most joy is my niece, and getting to be the “cool aunt” is the most important role I have in this lifetime.

Maya
Maya
Founder & CEO
Katie
Katie
Chief of Staff
Kimmy - SVP of Marketing
Kimmy
SVP of Marketing
Melissa Business Operations Manager
Melissa
Business Operations
Manager
Lia Kelley Marketing Manager
Lia
Marketing Manager

Meet the pet-obsessed team behind Vetted

Maya
Maya Shaposhnik Cadena
CEO and Co-Founder
Ash
Ashley Brooks
CTO and Co-Founder
Brandi
Brandi Jackson
Chief of People & Pets
Katie
Katie Chua
Head of Business Development
Marra Sherrier
Creative Lead
Ivana Vorsin
Vet Professional
Zoey Zuckerman
Vet Professional
Amber LaRock
Vet Professional & Content Writer
Maya Shaposhnik Cadena
dog mom to shor
What's the best part about your work at Vetted?

Seeing messages from pet parents about how they changed their daily routines to incorporate preventative health measures for their pets makes my heart full. Pet parents feel so accomplished and proud, and trust me - everyone at Vetted does too! We know what an impact they are having on their little ones and how much their pets will benefit from teeth brushing, supplements, preventative care tasks done at their local vets office, and more! 

How did you get to where you are today?

I always loved entrepreneurship. I love filling gaps. I am fueled when someone says “it is not possible” because I feel like I have an opportunity to bring impact in an area that people have already given up on. 

As a pet parent to Shor, my French Bulldog, I wanted to ensure that I was doing everything to the best of my abilities so he could live his healthiest and happiest life alongside me. That's when I started to ask Veterinarians what they are doing for their pets. I realized that the gold standard of care exists and Veterinarians could help guide us on what that standard is. With education and support other pet parents could give that standard of care and therefore impact the lives of their pets for the better. That’s how I decided that preventative health for pet parents would be my mission.

What is the most interesting thing about you?

I love hosting Shabbat dinners at my home with my husband, Frenchie, and our dear family and friends. Cooking and baking delicious challah bread for Shabbat dinners, warms my heart for the entire week. 

Ashley Brooks
cat mom to neko
What's the best part about your work at Vetted?

Besides getting to see photos of our members’ pets every day, the second best part of my job at Vetted is how much each minute of the day is different than the last. I’m constantly solving new problems and it allows me to use my creativity in ways I never imagined. 

How did you get to where you are today?

I have a pretty untraditional background for a CTO. I started my career in social media marketing at a creative agency writing copy for clients. I started working on projects where we’d build websites for clients, and in those projects I’d work really closely with the development team, QAing their work and even writing HTML whenever I could. I taught myself how to code in Python (my favorite programming language!). I decided to pursue a career in tech and moved to San Francisco where I started working in tech support. Ten months later, I was promoted to the engineering team. From there, I decided to go to business school where I met Maya. And the rest is history!

What do you like to do for fun?

I love cuddling with my cat Neko, cooking new recipes, and listening to music on my record player!

Brandi Jackson
dog mom to koda
What's the best part about your work at Vetted?

Brandi is the Chief of People & Pets - more traditionally Chief of Staff, but, just like her career, nothing is truly traditional.  Brandi comes to Vetted with over 10 years of startup experience ranging from tech to fitness, co-working to traditional real estate all with the focus of helping companies build from the ground up.  She brings her unique lens of internal business operations and strategies combined with the voice of the customer to Vetted.  She lives in Austin but she and her 80 pound German Shepherd, Koda, can be spotted frequently around Oklahoma, her hometown.  She loves softball - playing and coaching - and is likely at some sort of field every weekend as one of her personal passion projects is rewriting the athlete experience and what better way to do that than as a coach and mentor to future athletes.

How did you get to where you are today?

My experience is in Operations and helping build businesses. My career in startups has given me the opportunity to work within a multitude of industries including hospitality, fitness, real estate, strategy, and general tech. The core of my roles have always been about building processes and finding solutions that help a business and team grow all while working towards the bigger mission.

What do you do for fun?

I love to workout, play softball, and watch true crime. I am a huge family person and can usually be found doing something fun with them when I’m not at the gym or coaching/playing softball.

Katie Chua
dog mom to melvin
What's the best part about your work at Vetted?

I absolutely love getting to work in the world of pets and pet parents, all day long! Whether it’s chatting with partners about ways to bring Vetted to more pet parents, or talking directly with pet parents about ways Vetted can help them in their pet parenthood journey, I really love it all. Staring at cute photos of cats and dogs all day is pretty great as well. :)

How did you get to where you are today?

My background is in Customer Service and Experience, where I started out working on teams and eventually had the opportunity to lead various teams. I’ve been able to work in a wide variety of industries- ranging from accounting firms, bakeries, manufacturing, and even fabricare/dry cleaning! I love solving problems for customers and working with individuals and teams to create a fantastic product everyone can be proud of. 

What is the most interesting thing about you?

I love to bake (cookies especially, but really anything sweet!). I also love to go for family walks with my dog, Melvin, my husband, Jon, and my daughter, Ellie! 

Marra Sherrier
What's the best part about your work at Vetted?

I love getting to work on all things design. From leading user research and designing the user experience of our app, to art directing brand photoshoots and creating a visual language for our graphic assets, there is always something new to create.

How did you get to where you are today?

I started my artistic practice drawing bunnies in elementary school, and started my UX career as a designer for complex cyber security applications. 

What is the most interesting thing about you?

I enjoy taking photos, screen printing with friends, and hanging out outdoors.

Ivana Vorsin
CAT MOM TO thunder and bruni

Ivana is one of our Vetted Pros. Ivana is a veterinary assistant who is in the pre-vet field and hoping one day to become a veterinarian. She is thankful to be able to help members 24/7 on the Vetted app. Ivana has pets of her own, Thunder (cat 6) and Bruni (cat 12). In her free time Ivana loves to take pure barre classes, dance, and get creative with her cricut machine.

Zoey Zuckerman
VETTED VET PRO

Zoey is a second year veterinary student at Ross University School of Veterinary Medicine! She chose to become a veterinarian because she has a strong passion for medicine and she loves to educate! Teaching people how to care for their furry family members and keeping their pets healthy is super exciting to her!

Amber LaRock
vetted vet pro + CONTENT WRITER

Amber is a Licensed Vet Tech that graduated in 2015, and studied at the Cedar Valley Veterinary Technology Program. Her love for animals and their pet parents drove her to work remotely in this field, aiming to provide pet education and guidance whenever it's needed! She now travels the world with my laptop in hand, hoping to help any animals or animal lovers I meet along the way. 

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